For decades, Swarovski has been an icon among rhinestone manufacturers. Many consumers choose this name brand over all other rhinestone types. However, declining profits amid a global pandemic has caused Swarovski to re-evaluate its manufacturing. Currently, the company is undergoing restructuring including a 20% reduction in its workforce.
In addition to reducing its workforce, Swarovski is eliminating portions of its business. By November 2021, the company will no longer produce Swarovski crystal components, such as crystal rhinestones, for resale. This means individuals will no longer be able to purchase Swarovski rhinestones from retailers. However, the company plans to continue to produce components for high end luxury brands.
If you’re a diehard Swarovski fan, what does this mean to you? Production of some crystal components will continue until November 2021. However, there will be stock shortages caused by their reduced workforce and factory production. Additionally, for a time there will still be some older stock available through Swarovski Authorized Resellers. Yet, the bottom line is, soon you won’t be able to purchase Swarovski Rhinestones.
However, comparable rhinestones will still be available. Currently, Preciosa has no plans for reducing its workforce and will continue its ongoing production. Plus, there are many quality lower priced crystal rhinestones to fill in the gap.
The Preciosa Brand Equals Superb Quality
With Swarovski Rhinestones out of the retail picture, Preciosa may emerge from its shadow. Although equal to Swarovski in quality, Swarovski has dominated the market as the premier rhinestone brand. Yet, Preciosa is the oldest manufacturer of rhinestones with over 500 years of tradition. Moreover, it was Bohemian glassmakers who created the first cut crystal stone, the Chaton, in 1715. Daniel Swarovski didn’t start his company until 1895.
Today, Preciosa continues its innovative tradition with over 35,000 premium products. You can find rhinestones, jewelry stones, beads, pendants, and pearls in the company’s inventory. Plus, the craftsmanship is equal to Swarovski. Preciosa’s Maxima Rhinestone is lead free with a refractive index equal to leaded crystal. With 15 precision cut facets, craftsmen designed this rhinestone for intense scintillation.
You can find Preciosa crystal in flatback, hotfix, or sew-on rhinestones. With a multitude of colors, you’ll find a wide range of captivating colors and coatings. Moreover, these sparkling crystal colors come in over 200 rhinestones sizes and a variety of shapes.
Furthermore, Preciosa adheres to all crystal industry standards. Additionally, products conform to ASTM standards and the U.S. Consumer Product Safety Improvement Act. Rhinestones Etc. will be stocking the Maxima in the coming weeks.
There Are Many Lesser-Known Inexpensive Quality Rhinestone Manufacturers
In the past few years, non-brand name manufactures have proliferated the market. The Asian markets in particular, began producing a large quantity of rhinestones. Keep in mind that these manufacturers may produce either glass or crystal rhinestones.
Although much cheaper in price, glass rhinestones lack the prismatic quality of crystal. Crystal has the ability to bend light producing rainbows. However, both have reflective properties through the facets and coating on the back.
One particular less expensive crystal rhinestone that we love is the PriceLess. Made from the highest-grade crystal, these rhinestones are machine cut, hand polished, and inspected for quality. You’ll find consistent hue with no bubbles or cloudiness.
Moreover, these rhinestones cost a lot less than comparable brands. Plus, PriceLess are available in a wide variety of colors and sizes. Currently, we have a few of these rhinestones in stock and plan to increase our offerings in the upcoming weeks.
There Are More Rhinestone Types Than Just Swarovski
While it’s sad to see Swarovski rhinestones leave the retail market, it does provide an opportunity to discover new products. Many of these products produce exceptional scintillation and brilliance at a lower price.
Rhinestones Etc. has been selling quality products for over 10 years. We offer our products at discount prices without compromising quality or service. And because we know you need your rhinestones right away, we ship most orders within 24 hours.
I was in love with Swarovski Rhinestones from the beginning. The multitude of colors, the many facets that made them sparkle, what was there not to love? When my daughter began figure skating, I bought them to embellish her skating dresses and everyone I knew in the skating world used Swarovski Rhinestones. I looked at the Czech Preciosa line but was not impressed with the price or sparkle. For the difference in price, why not go with the top of the line?
Then I met the PriceLess Line of Rhinestones. This brand is about 30% cheaper than the Swarovski Rhinestones. They are genuine crystal – AAA rated the highest crystal rating. There are no color variations, scratches, bubbles or cloudiness in these rhinestones. There are less facets and the cuts are different, but these rhinestones create a dazzling display under the lights.
Close up, you can see the difference between the rhinestone brands but from a distance, both produce a dazzling display of brilliance.
I still am in love with Swarovski Rhinestones but for some projects, I will choose PriceLess Rhinestones.
I have been adding bling for over 20 years. Through my projects, I hope you find inspiration.